Julie Brown, former Director Old Navy Store Design, established Re:Design in 1998. Since its inception, Re:Design has continued its focus on brand development through design for both retail and restaurant projects as well as expanding into selective residential design.

Services provided include all aspects of interior and architectural design; space planning, furnishings and fixture design, materials and finish selection, storefront and signage packages, art selection, and process planning.

Good design is a balance of three core elements:

  • DRAMA: presentation, inspiration, style, mood, spirit, fun.
  • ORDER: effortless, logic, path, hierarchy, relationships.
  • FOCUS: product, impact, simplicity, boldness, clean, confident.

Know the brand. Identify its essence. Anticipate its evolution. We create physical environments which embody the brand using spatial relationships, materials, proportions, detailing and lighting to create a distinctive memorable experience or the customer.


Banana Republic
Bay Area Discovery Museum
Belle Cora Bistro
Can't Fail Cafe
Chemistry Club
Chevy's Fresh Mex
Gap, Inc.
Gymboree Inc.
SF Jewish Museum
Tea Collection
True Nature Botanicals
Zao Noodle Bar